How does Audience equal profit

• In my opinion, "audience liking" positively correlates with "profit". An increase in audience liking, leads to the increase of profits. This is as, the audience, are the "source" of profit for any event. Especially, in business terms, where the audience would mean customers. More customers, more profit. Therefore, in the new media such as Youtube, radio and TV channels, the rise in audience (viewership) means more profit. 

Discovery Channel  

Demography

-Discovery Communications is the world’s number-one nonfiction media company reaching more than 1.5 billion cumulative subscribers in over 170 countries. 

-Among viewers age 18-34: #1 for being a favorite channel; informative, having many original series; valuable; high-quality and being distinctive.

-Among male viewers: #1 for being a favorite channel; entertaining; bold/tries new things; having many original series; high-quality and a channel subscribers would like to see in HD.

-Among female viewers: #1 for being informative; bold/trying new things; having many original series and being distinctive.

Psychographic

- Study on wildlife, Investigations, Making the world a more eco-friendly place

Souce: http://corporate.discovery.com/discovery-news/discovery-channel-ranks-highest-quality-network-ei/